Скачать или смотреть Content Marketing Masterclass | Strategy, Creation & ROI Explained

Discover how to build a powerful content marketing strategy from start to finish with this in-depth session presented by Michael Onyeka Ezeadichie. Whether you’re a business owner, marketer, or creative professional, this masterclass will show you how to create, publish, and measure content that drives results.

What You’ll Learn

Core Concepts – Understand what content marketing is and how it builds brand awareness, reputation, and customer affinity.

Types of Content – Learn the difference between topical and evergreen content, plus the best formats for each stage of the buyer’s journey.

Content Strategy & Planning – Research your audience, develop buyer personas, set content goals, and create effective content calendars and CMS workflows.

Creation & Curation – Generate original material and leverage curated third-party content to keep your audience engaged while maintaining credibility.

Community Management – Turn customers into loyal fans and gain valuable feedback to guide your content direction.

Publishing & Promotion – Master content seeding, scheduling, and multi-channel promotion methods (influencer marketing, guest blogging, affiliate marketing, and more).

Measuring ROI – Track reach, engagement, sentiment, clicks, conversions, and long-tail benefits to prove content marketing’s impact on sales and brand growth.

📌 Ideal For:
Marketers, entrepreneurs, social media managers, and anyone who wants to create a data-driven content marketing system that converts.

👍 Watch now to learn how to research, plan, create, publish, and measure content like a pro—and transform your brand’s digital presence.

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