Скачать или смотреть Can RCS Still Lead the Messaging Market, or Is OTT Too Far Ahead?

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With Apple’s 2024 decision to support RCS messaging, is now the time for this messaging format to take center stage?

Join Paul and Jarvis as they explore the potential of RCS to dominate the messaging space, examining its competitive landscape against platforms like WhatsApp and other OTT messaging providers. With RCS projected to capture 20% of MNO messaging revenue in the coming years, the question remains: Is this growth enough, or has the market already shifted too far toward OTT for RCS to catch up?

Find out as they break down the opportunities, challenges, and future of messaging in both business and consumer communication.

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