Скачать или смотреть TikTok App Promotion: Installs, Events & Optimization (2025)

Want more installs and in-app actions from TikTok? This lesson breaks down App Promotion campaigns—from setup and tracking to bidding and optimization—so your spend turns into real users and events.

What you’ll learn (value):
We’ll map where App Promotion fits in the objectives lineup, then walk through campaign/ad group/ad setup, MMP integration (e.g., AppsFlyer/Adjust/Branch), pixel + app events, SKAN/iOS considerations, deep links/deferred deep links, creative specs, and bid strategies (Lowest Cost, Cost Cap). You’ll get a testing matrix and copy-paste ChatGPT prompts for hook ideas, captions, and store-page copy so you can launch fast and scale confidently.

Timestamps
[0:00] What App Promotion optimizes (installs & app events)
[0:45] Objectives map & when to choose App Promotion
[1:35] Tracking: MMP setup, event mapping, SKAN tips (iOS)
[2:50] Deep links & deferred deep links (LP scent)
[3:35] Campaign/ad group/ad setup (key toggles)
[4:50] Creative that drives installs (hooks, proof, CTA)
[6:05] Bidding & budgets (Lowest Cost vs Cost Cap)
[6:55] Testing matrix: 3 hooks × 2 edits × 2 CTAs
[7:40] KPIs to watch: CPI, CTR, IVR, IPM, Day-1/7 events
[8:25] Common pitfalls & quick fixes
[9:00] Next steps & templates

CTA:
If this helped, subscribe for weekly paid-social playbooks, like the video, and comment your app category + target CPI—I’ll reply with a starter testing plan (angles, hooks, and bids).

Resources & Links:
• 📺 Full playlist: https://tinyurl.com/3wrn5pt9

This TikTok App Promotion campaign guide explains ad objectives, MMP setup (AppsFlyer/Adjust/Branch), event mapping and SKAN (iOS), deep links, creative best practices for installs and in-app actions, bidding/budget strategies, and KPI tracking (CPI, CTR, IPM, install-to-open rate, Day-1/Day-7 events). Use the included testing matrix and ChatGPT prompts to launch high-converting app install campaigns in 2025.