Скачать или смотреть What It Really Takes to Scale Influencer Marketing Globally

Welcome to S3E08 of IMpulse, the Influencer Marketing Podcast!
IMpulse is brought to you by Phyllo.

👉 Check out what you can do with Phyllo: https://www.getphyllo.com/?utm_source...

In this episode, we’re joined by Thomas Walters, CEO Europe and Co-founder of Billion Dollar Boy (BDB) — one of the world’s first creator-first influencer marketing agencies. Thomas shares how BDB scaled globally while staying rooted in creativity, the power of AI in campaign management, and why managing 100+ creators is more human than ever — just more efficient.
We unpack the tech and team structures BDB uses to scale personalization, how they’re using AI to vet creators, streamline operations, and even experiment with generative AI for brands like Versace and Burberry.
Whether you're a brand manager, agency lead, or creator platform founder, this episode is your blueprint to the future of creative-first influencer marketing.

🎙️ Key Topics Discussed:
1.How Billion Dollar Boy scaled across 5 markets
2.Why AI is part of every BDB team member’s workflow
3.The “human-to-human” truth behind managing 100+ creators
4.Companion: BDB’s proprietary tech stack
5.How they use AI to vet influencers and flag content risks
6.The future of virtual influencers and AI assistants
7.Why personalization at scale needs both tech and people
8.Which industries are still underutilizing influencer marketing
9.BDB’s new initiative “5 to 9” to connect brands and creators IRL

🔗 Follow Thomas Walters on LinkedIn:
  / thomwalters  

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📌 Chapters:

00:00 - Intro
01:27 - Introduction of Thomas Walters
02:09 - Social Media's Most Overused Trend
02:56 - Billion Dollar Boy Creative Agency Achievements
04:51 - Creative First Approach in Influencer Marketing at Billion Dollar Boy
07:29 - Generative AI Creatives in Influencer Marketing Campaigns
09:31 - Working with Brands at Billion Dollar Boy
10:44 - AI Integration in Influencer Discovery and Management
14:24 - The Future of Influencer Marketing and Background Checks
16:51 - Thoughts on Jaguar's Rebrand
18:18 - Measuring Success of Influencer Marketing Beyond Vanity Metrics
20:46 - Navigating Brand Associations and Controversies
22:48 - Creative Personalization at Billion Dollar Boy
24:24 - Usage of AI in Daily Workflow
24:49 - AI Assistants at Billion Dollar Boy
25:55 - Automation Vs Human Touch in Influencer Marketing
27:12 - Virtual Influencers and Their Impact
28:28 - Underutilized Industries in Influencer Marketing
30:03 - New Venture FiveTwoNine by Billion Dollar Boy
31:03 - Predictions For Influencer Marketing
32:40 - Book Recommendation


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