I Talked To Kickstarter's Head of Book Publishing

Today, I'm interviewing Oriana Leckert - Kickstarter's Head of Publishing. She's worked behind the scenes on some massive campaigns - including Brandon Sanderson's $40m game-changing 'Secret Project.' But it's not just big authors who are winning on Kickstarter, and in our conversation today, she shares principles that any author can use to find success on the platform.

⏲️ TIMESTAMPS:
00:00 - Introduction
00:05 - Working with Brandon Sanderson
02:24 - How Sanderson changed Kickstarter
04:29 - The power of scarcity
05:08 - Are publishers threatened by Kickstarter?
08:08 - How Kickstarter helps niche authors
10:30 - The biggest mistake new authors make
12:04 - Picking your funding target
14:41 - How to market a Kickstarter
15:51 - How many book Kickstarters succeed?
18:10 - Oriana's #1 tip for success

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