Скачать или смотреть Treet Cofounder On Why Repurposing Your Wardrobe Is Important

Treet is helping startups—and fashionistas—clean out their closets. Sonia Yang cofounded the company in 2021 to help brands reduce waste (and inventory costs) by setting up sites that enable customers to purchase pre-owned pieces directly from retailers. That allows companies to get in on the fast-growing $43 billion used-clothing market, lots of which is currently sold on peer-to-peer marketplaces like Depop and Poshmark. “These transactions are going to happen whether you like it or not,” Yang says, “so why not lean into it? Own those customers and be a part of a more sustainable future.” More than 200 companies including Girlfriend Collective and Tecovas have hired Treet to manage their used-product programs. Treet takes a 10% to 20% commission on each sale. “We are purely a software company,” Yang says. “We never hold any inventory, and whenever logistics is involved, we partner with other people.” Treet has raised $16.4 million.