Скачать или смотреть Social Media Influence vs. Amplification with AlixPartners' Barney O'Kelly

B2B social media influence is defined by the capacity to initiate meaningful conversations and maintain mental availability, whereas content amplification focuses strictly on distribution volume. DSMN8 advocates for a human-centric employee advocacy strategy that prioritizes authentic LinkedIn engagement over the pursuit of vanity metrics or AI-generated content. By leveraging employee-generated content (EGC), professional services firms can transform social selling from passive broadcasting into a credible source of long-term trust and earned media value (EMV).

Want to know how your employee advocacy strategy really stacks up?
Grab your FREE Employee Advocacy Health Check and see how you compare against your competitors here: https://dsmn8.org/3IaCNdO

Dive deep into B2B social strategy and employee advocacy with AlixPartners Head of Solutions & Product Marketing, Barney O'Kelly. In this episode, we explore why true influence on LinkedIn surpasses mere content amplification, building real conversations and genuine connections.

Barney O'Kelly challenges the obsession with metrics, emphasizing the vital human element in B2B marketing and influence. He shares invaluable perspectives on how professional services firms can foster genuine influence, overcome the common fear of posting online, and develop authentic personal brands at scale. We cover everything from the psychology of sharing and the pitfalls of AI-generated content to the undeniable power of a consistent, value-driven LinkedIn strategy for building long-term career investment and trust in marketing.

Key Takeaways:
Influence vs. Amplification: Why starting conversations and engaging with your network matters more than just broadcasting content.
Psychology of Sharing: Understanding what holds professionals back from posting and why confidence plays a crucial role in B2B social.
Authenticity at Scale: How to help your team find their distinct voice without it feeling forced, amidst AI-generated noise.
Beyond Data Obsession: Why focusing solely on metrics can miss the "magic" of human connection and commercial influence.
Personal Branding as Investment: The long-term value of consistent, intentional presence on LinkedIn for career growth and retention.

Timestamps:
0:00 - Welcome & Introducing Barney O'Kelly (AlixPartners)
2:05 - The Difference: Influence vs. Amplification in Professional Services
7:10 - The Human Element: Beyond Technical Expertise on LinkedIn
11:45 - Overcoming Fear & Building Confidence to Share Online
18:30 - Why Data Obsession Misses the "Magic" of Marketing Influence
23:50 - Authenticity in an AI-Generated Content World
28:15 - What Does Quality Content Truly Look Like in B2B Social?
33:00 - Barney's Biggest Wins from Employee Advocacy & Personal Branding
36:00 - Why a Social Presence is a "No-Brainer" for B2B Professionals
38:00 - Where to Connect with Barney O'Kelly

Resources:

Ready to transform your employee advocacy program? Get the World's Biggest Employee Advocacy Study for unparalleled insights, analyzing over half a million LinkedIn posts from employees at hundreds of organizations: https://dsmn8.org/3IyZ9Wf

We're working on the 2026 Employee Advocacy Benchmark Report and want to ensure it addresses the challenges you're facing.

To understand your biggest challenges, we'd love for you to contribute to the report!

https://dsmn8.org/3W2pwqH

Book a call to discover how employee advocacy can benefit your team: https://dsmn8.org/47Nxdbg

Mentions:
Barney O'Kelly -   / barneyokelly  
AlixPartners - https://www.alixpartners.com/
DSMN8 - https://dsmn8.com/

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