Скачать или смотреть The 5 Email Post-Purchase Flow You Need To Boost Sales

Post-purchase emails are the Harry Potter of digital marketing: often neglected yet magical. Bring them out from under the staircase with this 5 email post-purchase flow you need to boost sales for your ecommerce business.

Why are post-purchase emails so important?

First of all, it’s 10 times more expensive to get a new customer than it is to sell something to an existing customer. So crafting a customer experience that brings back customers is crucial to ecommerce success.

On top of that, existing customers are 9x more likely to convert and also spend 500% more than new customers. That’s pretty amazing.

Ok, and one more stat to really drive this home… Transactional emails are opened at TWICE the rate of promotional emails.

Your post-purchase flow will be opened more than any of your other emails. It’s time to start making the most of those eyes on the screen.

We dive into all the details in this video.

00:00 Introduction
00:33 Why are post-purchase emails important?
01:28 Email 1: Order Confirmation
02:39 Email 2: Shipping Notification
03:13 Email 3: Delivery Check In
03:53 Email 4: Review Request
04:59 Email 5: An Offer to Re-Order
05:52 Recap

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