The History of Kanye West Tour Merch

Did #tourmerch exist before Kanye West? Yes, Yes it did. But was #raptourmerch really poppin before Mr. West? No it was not. Love him or hate him, #kanyewest pretty much launched rapper tour merch into the streetwear playbook.

The merch trend really gained momentum in 2013 with West’s Yeezus tour offering up some of the most in-demand pieces released that entire year. But to the surprise of some, this wasn't the first time Kanye dropped tour merch.

In this video we go through a indept history of every Kanye West tour merch piece to ever drop.


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