Скачать или смотреть Technical SEO Basics Every Business Owner Should Know

Let me bust a myth for you. SEO is not all about content and keywords. If your technical SEO isn’t right, all your efforts can go to waste.

Hi, I'm Nirav, co-founder at ‪@capsicummediaworks‬.

Today, I am going to walk you through 5 steps to improve your SEO rankings.

𝟏. 𝐒𝐢𝐭𝐞 𝐒𝐩𝐞𝐞𝐝 𝐎𝐩𝐭𝐢𝐦𝐢𝐳𝐚𝐭𝐢𝐨𝐧:
Do you like slow websites? No, right? No one likes slow websites. More than 60 % of the users leave a site that takes longer than three seconds to load.

To fix this, compress images, enable caching, and use a content delivery network, which is also known as a CDN.

𝟐. 𝐌𝐨𝐛𝐢𝐥𝐞-𝐅𝐫𝐢𝐞𝐧𝐝𝐥𝐢𝐧𝐞𝐬𝐬:
80% of the users now use mobile phones to access websites. You need to use responsive design and make sure everything looks great on various devices.

𝟑. 𝐅𝐢𝐱𝐢𝐧𝐠 𝐁𝐫𝐨𝐤𝐞𝐧 𝐋𝐢𝐧𝐤𝐬 𝐚𝐧𝐝 𝐄𝐫𝐫𝐨𝐫𝐬:
No one likes to land on a dead page. 404 errors and broken pages hurt user experience and SEO overall. Regularly audit your site and fix these issues by checking Google Search Console.

𝟒. 𝐗𝐌𝐋 𝐒𝐢𝐭𝐞𝐦𝐚𝐩 𝐚𝐧𝐝 𝐑𝐨𝐛𝐨𝐭𝐬.𝐭𝐱𝐭:
SiteMap tells Google what to crawl and what to ignore on the website. Submit your SiteMap to Google Search Console and optimize your robots.txt.

𝟓. 𝐒𝐞𝐜𝐮𝐫𝐞 𝐘𝐨𝐮𝐫 𝐖𝐞𝐛𝐬𝐢𝐭𝐞 (𝐇𝐓𝐓𝐏𝐒):
Google favors websites using SSL. If your site doesn't have HTTPS, it's time to fix this immediately.

Here’s what most business owners don’t realize… Technical SEO isn’t just for developers. It’s a key part of your overall SEO success.

Wake up; It's time to go digital!

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