Creating the ‘I Was There’ Moment: Inside CodeSignal Beyond 2024

Brenna Lenoir is the SVP of Marketing, and Katie Fairbank is the Director of Product Marketing at CodeSignal. Together, they are powerhouses in the world of experiential event production, leading CodeSignal’s most ambitious event to date, CodeSignal Beyond 2024. Both are seasoned marketing professionals who know how to deliver experiences that leave a lasting impression—whether it's with bold visual branding, unforgettable on-stage moments, or leveraging tech leaders like Steve Wozniak to captivate their audience.

Here’s a glimpse of what you’ll learn:
How Brenna and Katie conceptualized and executed CodeSignal Beyond 2024, turning it into the company’s largest event ever.
The strategic use of theater space to create a Steve Jobs-like moment for their product launch.
The role of creative branding, including the “space” theme and the introduction of Cosmo the Space Corgi, in creating a cohesive and engaging event.
How teamwork and a clear division of roles allowed them to pull off simultaneous event components, such as a live website launch and influencer marketing.
The importance of clear goals, meticulous planning, and trusting your gut in delivering large-scale events.

Kennedy Events specializes in producing flawless product launches, award ceremonies, fundraisers, and multi-day conferences while keeping our eye on retention and engagement goals.
https://www.kennedyevents.com/

Get the insider tips and cutting-edge trends you need to unify your team and produce seamless event experiences!
https://www.kennedyevents.com/

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