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White Label Reselling & Client Zero
The first advice I give to new white label resellers who are right at the starting gate with their businesses is simple - land client zero. Client zero refers to the first of what will become many clients; clients who are interconnected only insofar as they were sold by the same reseller - making it analogous to the famous "Patient Zero" in medicine.

Client zero is crucial for new resellers on so many levels and for so many reasons. The first sale an entrepreneur gets, helps to set the tone for their agency, it builds confidence, it becomes a referral, that first sale really can make a difference. It's okay if it takes a good number of pitches to get that first sale, but my advice to new resellers isn't

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