Pierre-Yves Poulain of The Luxury Society on marketing luxury goods online

Описание к видео Pierre-Yves Poulain of The Luxury Society on marketing luxury goods online

When you think of luxury, you think of small, elite, exclusive. When you think of the internet you think exactly the opposite, and marrying the two has historically enjoyed little success. Yet a company called The Luxury Society evolved into a flourishing business by exploring where a mass media platform could successfully meld with a niche luxury network.

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