Unified Go-To-Market Live Episode 28 | Revenue Planning and KPIs for 2025

In this week’s live event, Chris covers revenue planning for 2025, the fundamental differences between KPI metrics and attribution, and the importance of clear segmentation in go-to-market strategies. Chris highlights the crucial distinction between key performance indicators (KPIs) and attribution metrics in business planning. He offers actionable advice on identifying revenue inefficiencies, understanding unit economics, and aligning go-to-market efforts with company-wide objectives. Chris advises against the segmentation of responsibilities by attribution sources, such as marketing or sales, and instead promotes a holistic approach to evaluating performance metrics. For businesses grappling with complex revenue models, Chris's insights serve as a roadmap to achieving a more streamlined and effective sales funnel.

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Looking for inspiration, advice, insight, and information on the state of B2B SAAS marketing today? Refine Labs CEO Chris Walker is here to share his years of experience and knowledge.

Join us every Tuesday live to get your B2B marketing questions answered:   / chriswalker171  

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Spotify: https://spoti.fi/3b8wqTP