Tanishq Ad Controversy | The Problem With Selective Secularism

The Controversial Tanishq Ad is another in a long line of ads showing selective secularism. The new "ekatvam" ad from Tanishq Jewellers shows a Hindu-Muslim wedding and caused a lot of outrage on social media. So much so, that Tanishq eventually removed the ad.

Was the ad removed because secular India is gone, and Indians don't want to see peaceful coexistence of two religions as suggested by Shashi Tharoor and Chetan Bhagat? Did Tanishq delete the ad because of the extremism of trolls?

I argue that deleting the ad had a different motivation. I also argue that it's actually the woke capitalism of companies and the selective secularism of enlightened intellectuals that is to blame for anger against such ads. Video explained in Hindi.

Such wokeness and selective secularism is the main reason for interfaith discord and mistrust.

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0:00 Tanishq Controversial Ad
1:12 Woke Capitalism
3:05 Hypocrisy Of Secular Intellectuals
7:11 Problem Of One-Sided Respect

#BoycottTanishq #tanishq #LoveJihad
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