The crypto world has attracted a number of video game industry legends, and now there’s another big name on that list: Trip Hawkins, the original founder and CEO of video game giant Electronic Arts (EA).
Hawkins was announced as a co-founder and chief strategy officer of Games for a Living, a startup that is developing games based around NFT’s and blockchain-based tokens.
Hawkins was an early employee at Apple before leaving in 1982 to found Electronic Arts, which has become one of the largest video game publishers in the world. EA’s hit franchises include the Madden NFL sports brands, along with series like Battlefield, The Sims, Need for Speed, and Mass Effect.
Games for a Living was co-founded by Manel Sort, formerly the first vice president at Candy Crush Saga developer King. The two game industry veterans previously worked together at Hawkins’ former mobile gaming startup Digital Chocolate.
“I’m confident that blockchain, combined with our vision, can create a new gaming paradigm for the benefit of all,” Hawkins said. “We plan to do it in a way that helps enhance game performance and value for players, while keeping things fun.”
Games for a Living’s first release, Elemental Raiders, is available now on Steam in a traditional free-to-play version without tokenized elements, although the publisher has previously launched promotional Ethereum NFT’s tied to the game and will release an NFT “battle pass” in March along with its own GFAL token.
An official Elemental Raiders tournament will be held in early March with NFT and token rewards—but not in the Steam version of the game. It has also teased a second game called Diamond Dreams, which will be an NFT-fueled matching puzzle game.
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