Скачать или смотреть Mastering the Art of C-Level B2B Sales Engagement: Insights from a Winning Strategy

Look at all these big guys. We get the meetings. On top of that, these C-levels are telling us what our competitors are doing, which is the cherry on top of the cake because they had an amazing experience with Funnl.ai from start to the finish to the point where we take over.

It's like a relay race. Sanju's team got us to an amazing experience, back to the good old respectful approach with sales. That takes human contact.

The very first thing I was worried about when I met Sanju was, how many emails are you guys going to send? I don't want to come across as a spammy company because your brand is in the hands of either your inside sales teams or partners or whoever you give it to. A lot of people don't realize that. Don't give that power away if you don't understand how they work.

I wanted to understand how Sanju's model works. He was very open about it, which is the part I like. I said, nowhere in this process should our brand be hurt.

Their model has always been, do not hurt the brand, to the approach of language used, to the number of touch points, to make sure that they're considerate of the lead's time. If somebody says, I don't have time for this, come back to me. Okay, we will talk to you six months later.