Скачать или смотреть How to Run Ads on Daraz Nepal | Marketing Solutions Explained

In this video, I explain Marketing Solutions inside Daraz Seller Center, the complete paid advertising system that allows sellers to actively drive visibility, traffic, and sales using Product Ads.

0:07 Marketing Solutions (Overview)
4:37 Product Ads
13:32 Ad Performance
19:48 Account Settings

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You will first understand the Marketing Solutions Overview page, which acts as a daily ad health check. I explain how to read today’s performance metrics such as ROAS, ad spend, guided GMV, campaign status, and how to manage your ad account balance, including manual and auto top-up options to prevent sudden campaign pauses.

Next, I break down the Product Ads section, where sellers create paid campaigns. You will clearly understand the difference between Automated, Promote Specific Products, and Manual campaigns, when to use each type, and how to choose the right level of control based on your experience and business goals. I also explain how ads go live, how budget affects delivery, and why strong listings are critical for ad success.

This video also explains the Performance Overview dashboard, including key metrics such as impressions, clicks, CTR, CPC, ROAS, units sold, and especially Guided GMV, which shows how ads influence buyer behavior beyond immediate purchases. You will learn how to customize dashboards, analyze campaigns, promoted products, keywords, and first search slot performance to make data-driven decisions.

I then cover the Ad Performance section, where sellers analyze results using campaign, product, keyword, and placement breakdowns. I explain how to interpret trends, identify problems, optimize ads, and avoid wasting budget.

Finally, I walk through Account Settings, including user access management, prepaid and post-paid account statements, transaction history, vouchers, change history, and advertising terms and conditions. This section helps sellers maintain control, transparency, and compliance over advertising spend.

This video is part of the Daraz Seller Center Full Course for Nepal, designed to help sellers treat advertising as a controlled growth tool instead of a guessing game.

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