Скачать или смотреть eTargetMedia - Top Email Marketing Trends for 2017

It’s a new year so we are giving you the top email marketing trends for 2017. Email marketing continues to outperform all other digital marketing channels. It is the most effective marketing tool for building brand awareness, converting customers, increasing sales and ROI. Staying on top of email trends can help email shine for your company.

Email is the fastest-growing channel for marketing ROI

Brands love email. A study from eMarketer showed that 80% of brand marketers said email marketing drives customer acquisition and retention. Organic search, paid search, social media and display marketing were all rated effective by less respondents than chose email. Email marketing’s growth and momentum will continue to rise in 2017.

Millennials Love Email Too

Email marketing has real power, even with millennials. New research shows that 73% of millennials prefer email. Most millennials check email from mobile devices and even though millennials love social media for communicating with friends they cited email as their primary communication vehicle with brands.

Email and Mobile Optimization

Consumers across all age demographics are using their smartphones to check email. Brand marketers must optimize their email campaigns to work on all mobile devices or they risk alienating customers.

Engaging, Responsive Email Creative

When designing email messages in 2017, brands should focus on creating engaging messaging and visual content. Personalizing email messages can also help your creative shine and incorporating interactive content like videos, social media buttons, and animated gifs can help make creative more engaging.

Email Marketing in 2017 and Beyond

They key to email success is pushing emails with the right content at the right time to always-on devices. Email is thriving, but marketers need to continue to evolve their email tactics to cater to a new audience in 2017 and beyond.

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