Скачать или смотреть TikTok: Gaming’s New Discovery Platform

TikTok is undeniably changing the game for game developers and creating a new marketing and distribution playbook across mobile, console, and PC. In this discussion, Alexandra Takei, Director at Ruckus Games, speaks with Assaf Sagy, Head of Global Gaming at TikTok, and Rema Vasan, Head of Global Gaming Marketing at TikTok, about the impact TikTok has on consumer behavior. We discuss why TikTok has set up a vertically integrated business focusing solely on gaming, and our discussion covers the essential elements of TikTok's value proposition, including discovery, cultural relevance, and performance, TikTok's position in the gaming distribution stack, and how developers should create content, foster community, and promote culture to create successful games. We also share brand-new stats and success stories of developers on the TikTok platform! As Matej Lancaric rightly said in a prior Naavik Digest newsletter piece, "Above all, don't underestimate the power of TikTok."

00:00 - Start
01:26 - Intros
06:25 -TikTok’s impact on consumer behaviour
14:30 - TikTok’s global gaming mission
17:33 - TikTok in today’s news cycle
21:15 - Purpose of TikTok as a gaming partner: discovery, cultural relevance, and performance
35:14 - Why TikTok over another platform and success stories across console, PC, and mobile
44:50 - How to win on the platform
53:30 - The Future of TikTok Gaming

Big thanks to GRID for making this episode possible. GRID is a game data platform providing esports data infrastructure, analytics, and distribution solutions to leading game publishers including Riot Games, Ubisoft, and KRAFTON. If you're a fan, developer, or entrepreneur with an idea for a live data-powered project, make sure to apply for GRID Open Access, get free access to official data, and start creating today! To learn more, visit https://grid.gg/?utm_source=naavik.co...

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Who’s On:
Guest: Assaf Sagy:   / asagy  
Guest: Rema Vasan:   / remavasan  
Host: Alexandra Takei:   / takeit-eazy  

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