Скачать или смотреть B2B companies: Why you still sleeping on EMAIL? And no, I don't mean let's buy a big email list wi

B2B companies: Why you still sleeping on EMAIL?

And no, I don't mean let's buy a big email list with potential customers that don't want to hear from you, that have never been exposed to your brand, and that are going to take your email and throw it right in the spam folder.

❌ That's not going to work.

What I'm talking about is leveraging social media and organic content to drive people to an email newsletter that is actually good.

And what I mean by good is, I mean, not just promotional stuff or, "Hey, here's a video we did last week. Go check it out." No, I mean laying out frameworks, strategies, and tactical advice that your customers can go and use and implement right away.

The best part about this is you can actually see who opened the email. You can see who clicked on the link. You can have call to actions in there and have them reply right back to the email to drive more business and sales.

When I talk to B2B companies, rarely do I find one that's actively using an email newsletter the way they actually should be.

I know email has changed a lot over the years, but it is still one of the top three mediums that you should be using to build up an audience and to drive more business through content.

Not to mention, you can use that email to take them anywhere from there. You've got a lot of options.

Start doing the email newsletter.

❤️ABS

#emailnewsletter #contentstrategy #B2Bmarketing #short