In today's video, we're diving into the world of record labels—how to get noticed by them, why you might want to join one, and what you should send when you're reaching out. Now, while the independent route is more viable today than ever, with artists being able to record, distribute, and promote their own music, record labels still offer distinct advantages. They bring resources, connections, and the kind of financial backing that can significantly speed up your career growth or extend your music's reach.
So, who's the gatekeeper at a record label? That would be the A&R, which stands for Artist and Repertoire. These are the talent scouts of the music industry, and they're your first stop in getting your music heard by a label.
Now, how do you get your music in front of an A&R? One of the most straightforward ways is to research who the A&Rs are at the labels you're interested in. Then, construct a professional and personalized email pitch. Make it concise but compelling. If you don't hear back in a few weeks, a polite follow-up is okay, but avoid spamming; you don't want to get blacklisted.
Another route is using third-party platforms that labels collaborate with, like SubmitHub. The upside is that it streamlines the submission process for both you and the label. The downside is that you're less likely to get access to major labels this way. Some labels even offer a submission form right on their website, or you could use specialized companies like DCR that pitch your music to labels on your behalf.
When you're ready to send your music, what should you include? Start with a professionally written artist bio. This is your first impression, and you want to make it count. Include your most popular song to show your existing market appeal, followed by your strongest song to showcase your artistic talent. Don't forget to add your best unreleased tracks. After all, those are what you're hoping the label will help you distribute or publish.
You'll also want to include links to your music on all major streaming platforms, complete with statistics. How many monthly listeners do you have on Spotify? How many streams have your songs garnered? All these numbers demonstrate your market value.
Moreover, don't underestimate the power of social media. Include links to your social media accounts and mention your follower count and any viral content you've produced. A strong social media presence can be just as compelling to labels as streaming numbers. Remember, the music industry is not just about music; it's about the ability to attract and maintain an audience.
Your Electronic Press Kit, or EPK, should not be forgotten. This serves as your professional resume, highlighting past achievements, media coverage, and including contact information. And if you have a website, definitely include that too.
If you're feeling overwhelmed by this process, industry partners like us can help you pitch your music to labels and navigate the maze that is the music industry. For more insights like these, don't forget to subscribe to our YouTube channel.
Read more on our blog: https://downersclub.com/2022/12/01/ho...
We are a full service entertainment agency based out of Washington, D.C. DCR L.L.C. provides all the services an artist needs to remain in control in today’s industry in one place. DCR has seen the frustrations of artists first hand and our team has helped over 200 artists navigate the music industry with confidence.
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