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Question 57/100: Is the money your business can make enough to justify doing it at all?

Sometimes this is the most important question an entrepreneur never dares to ask. But they should. Because sometimes, even in the best-case scenario, your business simply can’t get you to your personal goals. And in that case, the honest thing might be to shut it down — and not waste years of your life.

It’s better to see that early. Do the math: how much income do you need, how much can the business realistically generate — and compare. If the gap is too big, it’s time to look for a different market, a different segment, or even a different idea.

But there are also harder cases: the economics don’t quite work, but it feels like you’re close. In those moments, one question matters most: does this business have real potential? If yes — fix it, test it, adjust the model. But if not — you have to let it go. There’s no point in continuing something that will never lead to money, or meaning.

Sometimes everything looks fine — the product works, the clients are happy — and still, deep down, you feel like it doesn’t make sense. That’s a valid reason to stop too. A business should not only make money — it should take you where you actually want to go.

👇 This is one of the “100 Questions for Business Diagnostics”, used by consultants, coaches, and founders worldwide.
📥 Download the full PDF with all 100 questions + exclusive video breakdowns → https://growthtracking.net/100
✅ Trusted by 1,000+ founders, Eugene Kalinin developed this diagnostic method to help businesses grow by fixing the real problem — not just the symptoms.

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