Скачать или смотреть Why Premium Clients Skip Over Multi-Skilled Service Providers (Here's What to Do Instead)

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Ever feel like your business skills should be attracting better clients, but somehow you're still stuck with demanding, low-paying projects? You're not alone.

If you've ever been introduced as someone's "assistant" despite running half their business, constantly found yourself overexplaining your value, or watched newer VAs confidently charge double your rates, this episode is for you.

The truth is, being multi-skilled and capable of handling "all the things" might actually be working against you. In this episode, I'm breaking down what I call "The Capability Curse" - why your versatility is making you invisible to premium clients and what to do about it.

Most service providers think that showcasing all their skills makes them more valuable, but premium clients' brains work differently. When you position yourself as someone who can do everything, you become everyone's backup plan but nobody's first choice for their specific problems.

Key Points Covered:
✨ Why being multi-skilled makes you invisible to premium clients (and the brain science behind it)
✨ How the reticular activating system works against generalists in business
✨ Why "unicorn-seeking" clients are not the clients you want
✨ The counterintuitive truth about specialization and premium rates
✨ A simple two-column exercise to identify your zone of genius
✨ One action step to start shifting your positioning this week
✨ Why specialists command higher rates across every industry

If you're tired of attracting clients who want everything for nothing and ready to position yourself as the go-to expert for premium clients, this episode will shift your entire approach to business positioning.

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🎧 Podcast produced and edited with love by   / ferassists   🩵