Скачать или смотреть Customer Retention: Show Appreciation To Your Clientele This Holiday Season!

Want to learn more about Grant? | CLICK HERE
https://thegcstrategies.com/

Want to learn more about Tyler? | CLICK HERE
https://www.datcpa.net/

In this episode of the "Next Gen Strategies" podcast, hosts Grant Covault and Tyler Davis explore innovative ways for family-owned small businesses to show customer appreciation, especially during the holiday season. They discuss creative gift ideas like personalized items from Etsy and emphasize the importance of genuine interactions to build stronger client relationships. The conversation highlights the value of personalization, leveraging social media for engagement, and seeking client feedback for continuous improvement. The episode provides practical advice aimed at enhancing customer loyalty and increasing sales through thoughtful and meaningful gestures.


Timestamps:

Introduction to Customer Appreciation (00:00:00)
Discussion on unique ways to show customer appreciation and the potential for increased sales.
Unique Gift Idea: Pizza Delivery (00:00:06)
A story about sending pizza to a client for a virtual meeting, showcasing thoughtfulness.
Welcome to Next Gen Strategies Podcast (00:00:33)
Introduction of hosts Grant Covault and Tyler Davis, outlining podcast topics.
Holiday Season Approaches (00:01:38)
Conversation about the upcoming holiday season and the importance of customer appreciation.
Creative Gift Ideas (00:02:07)
Exploring unique ways to show appreciation, moving beyond traditional gifts like fruit baskets.
Utilizing Etsy for Gifts (00:03:08)
Grant suggests using Etsy for personalized, handmade gifts that are often more affordable.
Tax Deduction Reminder (00:04:27)
Discussion on IRS regulations regarding gift deductions, emphasizing the importance of compliance.
Direct Shipping Gifts (00:05:19)
Benefits of using Amazon for direct shipping gifts to clients, avoiding traditional gift options.
Custom Gifts Example: Whiskey Glasses (00:06:02)
Tyler shares a creative gift idea involving custom whiskey glasses for a golf-loving client.
Local Treats for Clients (00:07:27)
Encouragement to send local treats to clients, enhancing personal connections.
Researching Client Locations (00:08:09)
Advice on researching local items to send to clients, showing attentiveness to their preferences.
Virtual Lunch Meeting Idea (00:09:29)
Highlighting the concept of a virtual lunch meeting with delivered food for a personal touch.
Importance of Client Feedback (00:09:57)
Discussion on the significance of gathering client feedback during year-end meetings.
Engaging Conversations with Clients (00:11:27)
Encouragement to have meaningful conversations with clients about their future needs.
Tailoring Conversations to Client Relationships (00:12:14)
Advice on customizing interactions based on the relationship with the client.
Touchpoints with Clients (00:13:30)
The value of using holiday interactions as opportunities to strengthen client relationships.
Creative Approaches for Large Companies (00:14:40)
Discussion on the benefits of unique gifts for larger corporate clients.
Fun Alternatives to Traditional Gifts (00:15:15)
Encouragement to think outside the box and avoid clichéd gifts like fruit baskets.
Effort and Uniqueness in Customer Relations (00:16:24)
Emphasis on the importance of making extra efforts to stand out in customer appreciation.
Selfies and Social Media (00:17:02)
Discusses the value of posting selfies with customers for free marketing and engagement.
Engaging Content (00:17:28)
Emphasizes the importance of sharing fun, relatable content over standard marketing messages.
TikTok and Gen Z (00:18:11)
Mentions leveraging TikTok and younger employees for creative marketing ideas.
Holiday Planning (00:18:51)
Highlights the need for timely planning for holiday gifts and customer appreciation.
Updating Business Hours (00:19:12)
Reminds businesses to communicate holiday hours to customers and update Google listings.
Email Communication Tips (00:20:12)
Shares easy ways to inform customers about holiday closures through email signatures and posts.
Gift Ideas (00:21:03)
Discusses preferences for fun gifts like pizza over traditional options like fruit baskets.
Closing Remarks (00:21:17)
Wraps up the episode with thanks and encourages listeners to tune in for future content.