Скачать или смотреть DELICIOUS OR DISASTER: A PR Case Study on Branding, Brutality & Audience Perception

Every week, viewers flood the comments asking “Why are the judges so harsh?”
But that question misses the real point of Delicious or Disaster.

This show isn’t built to pamper contestants — it’s built to test them.
Its slogan, “Africa’s Most Brutal Cooking Show,” defines everything from the tone of criticism to the type of personalities cast as judges, people who understand what it means to say things without sugarcoating, people who spot the tiniest errors and say it as it is.

That’s not wickedness, that’s brand authenticity.
It’s fire meeting fire, discomfort building excellence.
If you want soft talk, go somewhere else. But if you walk into a show that promises brutality, expect it.

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