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Labubu dolls are small, collectible plush and vinyl toys created by Hong Kong artist Kasing Lung and produced by the Chinese company Pop Mart. Part of "The Monsters" universe, Labubu is an elf-like character with a playful yet mischievous aesthetic, characterized by a round, furry body, wide eyes, pointed ears, and nine sharp teeth forming a distinctive grin. Other characters in the series include Mokoko, Pato, Spooky, Tycoco (Labubu’s skeleton-like boyfriend), and Zimomo (the leader with a spiked tail).
These dolls, often sold as keychains or bag charms, come in various series like "Exciting Macaron," "Fall in Wild," "Have a Seat," and "Big Into Energy," with unique outfits and themes, such as Coca-Cola or One Piece collaborations. Typically sold in blind boxes (where the specific design is a surprise until opened), Labubu dolls range in price from $18-$100 retail, though rare versions can fetch hundreds or thousands on resale markets like eBay or StockX. Their "ugly-cute" appeal, boosted by celebrities like Blackpink’s Lisa and Rihanna, has made them a global fashion trend, often clipped to bags or belts.
The term "treading doll" likely refers to their trending status, as Labubu dolls have sparked a viral craze, with long queues at Pop Mart stores, sell-outs within minutes, and a cult-like following on platforms like TikTok. Their popularity has also led to counterfeit versions ("Lafufus"), which have raised safety concerns due to poor quality and choking hazards. In 2025, Labubu’s cultural impact is evident, from Buddhist amulets in Thailand to their use in Singapore’s political and religious events, though controversies, like bans in Russia and Iraq over their "frightening" appearance, highlight their polarizing design.
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