Скачать или смотреть The F1 Driver Who Turned Himself Into Stock

Welcome to APEX MEDIA! We decode the biggest stories, secrets, and scandals in Formula 1 and motorsport history.

Formula 1 loves to call itself a meritocracy, but money has always guarded the final gate. In 2003, Justin Wilson exposed that truth—and rewrote the rules.

Lacking wealthy backers, Wilson did something unprecedented: he sold shares in himself. With his manager Jonathan Palmer, he launched a human IPO, allowing fans and investors to fund his career in exchange for a share of future earnings. Over 900 people bought in, raising enough to secure a Formula 1 seat.

It wasn’t hype—it worked. Wilson reached the grid, earned a mid-season promotion, and
proved talent was never the problem. Capital was.
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Portions of Formula 1 race footage and related imagery are used for contextual and analytical purposes. All rights to Formula 1 footage are owned by Formula One Management (FOM).
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