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How To Create Search Campaign In Google Ads?

In this video you will learn how to create a search campaign in Google Ads from scratch. Check out what to pay attention at setting up the location targeting or how does the daily budget overdelivery works.

FROM THE VIDEO

Overdelivery:
https://support.google.com/google-ads...

On particular days when you are about to have higher traffic than the average system can spend up to 200% of your daily budget. However on other days it will be balanced by system spending a little les on days when the traffic would be lower.
So for the given month your total cost of the campaign, in case of not having changes in budget and camapign status, would be 30,4 x (your daily budget).


About keyword matching options:
https://support.google.com/google-ads...

Good quality and most importantly relevant keywords help you to reach your customers exactly when they are looking for products/services similar to yours.

Choose the right keyword match types:
https://support.google.com/google-ads...