Скачать или смотреть RIO Pads Case Study | Breaking Barriers Through Content | PivotRoots

Across tier 2 and 3 India, nearly 30% of young women still relied on cloth during menstruation. The need for change was clear, but even in digital India, credible and relatable content remained out of reach.

Challenge:

The goal was simple yet ambitious: to make menstrual awareness and product education equally accessible for every woman, no matter where she searched from. To do this RIO Pads needed to break digital barriers and create structured discovery across languages, regions, and realities.

Solution:

We built an ecosystem of discovery powered by precision SEO, mapping informational, transactional, and vernacular intent to match how women searched. Regional blogs were created, not translated, to connect authentically with local audiences.

Technical SEO fixes strengthened the foundation by resolving crawl errors, cleaning redirect chains, and improving site hygiene, while structured FAQs, metadata enhancements, and real-time insights from Google Search Console helped RIO claim high-visibility SERP positions.

Results:

The vernacular-first blog strategy unlocked new audience segments, driving a 2,588% surge in sessions and more:

1,687% growth in organic users

3,844% surge in sessions

3,363% rise in non-branded clicks

726% growth in impressions

Watch the full video to see how we evolved RIO Pads from a challenger brand to a trusted digital ally in menstrual care, breaking discovery barriers through content that informed, empowered, and included.