Скачать или смотреть Winning Organic Search Through Strategy AI and Authority Building With Jeff Tucker

Jeff Tucker is the Senior Director of SEO at SoFi, a US digital finance firm offering student loan refinancing, mortgages, personal loans, investing, and banking. He has served in that role since October 2017 and led the adoption of AI‑powered tools to boost keyword research and organic traffic. Before SoFi, Jeff held SEO leadership roles at Location3 and Green Tape, managing content strategy and search optimization.

About the Episode

Staying visible in search is harder than ever. AI-driven results and LLM-powered experiences are changing how users discover brands and how companies must compete for organic visibility. Host Tyler Lane speaks with Jeff Tucker, Senior Director of SEO at SoFi, about scaling enterprise SEO with AI, building authority through data-driven content, and navigating the next era of search. They discuss aligning SEO with business units for ROI, implementing AI without sacrificing quality, and future-proofing organic strategies in an evolving search landscape.

Key Moments

Discovering SEO and Joining SoFi
• How Jeff stumbled into SEO and joined SoFi during its early student loan focus [1:55].
From Agency to In-House
• Transitioning to in-house SEO and learning to navigate complex internal stakeholders [4:10].
Aligning SEO Across Teams
• Pitching ROI-focused strategies and integrating SEO with product and content teams [7:25].
Implementing AI in SEO Workflows
• Using AI to streamline research and ideation while maintaining human oversight for accuracy [9:38].
Proving SEO ROI
• Reporting on nonbrand traffic and demonstrating impact to business unit leaders [16:04].
Major Ranking Wins in Fintech
• Achieving top placements for personal loans and mortgages in highly competitive categories [28:02].
Building Authority and E A T
• Leveraging proprietary data and subject-matter expertise to outflank entrenched competitors [30:54].

Resources

Industry Experts
• Tyler Lane on LinkedIn -   / tyler-lane-session-interactive  
• Jeff Tucker on LinkedIn -   / jeffdavidtucker  
• Jeff Haas on LinkedIn -   / jeff-haas-75780186  
Companies and Organizations
• Session Interactive - https://sessioninteractive.com
• SoFi - https://www.sofi.com
• NerdWallet - https://www.nerdwallet.com
• Rocket Mortgage - https://www.rocketmortgage.com
Tools and Platforms
• Bing - https://www.bing.com
• Ahrefs - https://ahrefs.com
• Perplexity - https://www.perplexity.ai
• ChatGPT - https://chat.openai.com

Scale Your Organic Growth with Confidence

Winning in today’s search landscape requires speed, strategy, and authority. At Session Interactive, we help brands combine AI insights with human-led SEO to build durable, high-performing organic programs.

For more insights on AI marketing, adaptive SEO, and customer journey strategy, subscribe to the Built to Convert podcast. Ready to future-proof your brand’s visibility? Contact https://sessioninteractive.com to see how we can help.