Branding and Performance Marketing Decoded | Masterclass 2024 | Parmeet Gill

Welcome to the premiere episode of Digital Decoded! In this exciting launch, we’re joined by Parmeet Gill, Head of Ops & Strategy at 8 Views, as he shares his expert insights on the intricate world of branding, communication, digital marketing and performance marketing. Tune in for an engaging discussion that covers a broad spectrum of marketing strategies and tactics that are essential for businesses today.

Chapters:

00:00 - 00:57 Start of The Podcast
01:02 - 03:32 Guest Introduction
03:35 - 05:53 Importance of Branding
05:53 - 10:06 Branding vs Performance Marketing
10:06 - 16:03 Building a Communication Strategy
16:03 - 22:03 Measuring Branding ROI
22:03 - 23:23 Relevancy of Offline Marketing
23:23 - 28:38 Performance Marketing Approach
28:38 - 31:45 Prioritizing Marketing Channels
31:45 - 34:30 Choosing The Right KPIs
34:31 - 39:21 ROI-driven Lead Gen (Ads Plan & Strategy)
39:21 - 42:37 10L Ad Spend Breakdown
42:37 - 45:53 Role of WhatsApp in Marketing
45:53 - End Conclusion