Скачать или смотреть Med Ad Views Episode 02: Amanda Powers-Han: 'It was never a job for me'

Med Ad Studio presents, Med Ad Views, a podcast series featuring viewpoints from experts around the pharmaceutical and medical marketing universe. In this episode, Contributing Editor Joshua Slatko chats with Amanda Powers-Han of Greater Than One, part of Real Chemistry, who will soon become president of the agency when founder Elizabeth Izard Apelles steps down at the end of this year. She recounts her journey at GTO and the agency’s evolution throughout the years, including the rise of digital adoption (1:10); the big waves that brands and agencies are riding (6:33); ensuring that her team has the right tools to succeed (8:40); what’s next in the industry in 2026 and beyond (11:48); what brings her joy in working at GTO and what she is excited about moving forward (13:39); a down-to-earth description of her job (18:21); how greater dependence on digital tools and AI will continue to impact craft (22:03).