Скачать или смотреть The 7 Most Common Questions from our DaaS(data as a service) agencies and resellers - Audience Lab

The 7 Most Common Questions from our DaaS(data as a service) agencies and resellers - Audience Lab

Yes, I only got to number 5 on this list today and will cover the last 2 on next week's session

Seller resources for closing data deals/clients Doc which is covered on almost every workshop: https://docs.google.com/document/d/1d...

For more about our platform/software: https://www.audiencelab.io and/or https://daasmode.audiencelab.io/

Ray’s(Co-owner) FB profile and messenger links -   / raymond.langdon.71   and to message directly - https://m.me/raymond.langdon.71

The 7 FAQ's Doc covered on today's session: https://docs.google.com/document/d/1U...

Weekly AL workshop - January 13

Meeting Purpose: To refine DaaS sales strategies and troubleshoot client data issues.

Key Takeaways

Data Intent Issue: A client's lists for foundation repair are failing to convert despite high SMS engagement (124 clicks from 400 texts). The core problem is low intent, not data accuracy.
Solution Path: Logan will meet with AudienceLab's audience builder, Jaden, to diagnose the intent model and propose a new, custom strategy to the client, potentially offering a free list as a good-faith gesture.
Core Sales Message: Sell "certainty" by diagnosing a client's business to find the fastest path to a result. Use tie-down questions (e.g., "If you had X, could you achieve Y?") to get the client to articulate the value themselves.
Pricing Strategy: Use performance-based pricing for the SuperPixel, as it is more lucrative and overcomes initial objections. A hybrid model (retainer + performance) is also effective.

Topics

Client Data Intent Issue

Problem: Logan's client (foundation repair) is failing to book appointments from high-intent lists, jeopardizing the $2,500/mo contract.
Troubleshooting:
Data Accuracy: Confirmed as high; phone numbers are correct and people are reachable.
SMS Engagement: High (124 clicks from 400 texts), but follow-up calls yielded no interest.
Potential Filtering Issue: Bob Casserly shared an experience where location filters failed, pulling national leads for a local campaign.

DaaS Sales Framework

What to Sell: Certainty. Diagnose the business to find the fastest path to a result.
Audiences: For clients with ad spend/email volume but low website traffic.
SuperPixel: For clients with high website traffic but low ad spend.
Enrichment: For less established clients with an existing email list.
Primary Benefits:
Exclusive vs. Shared Leads: Position first-party intent data as superior to recycled, shared leads.
Lower CPL/CPA: Promise a 25–40% cost reduction by using better audiences.
Multi-Channel Marketing: Enable compliant outreach across ads, email, SMS, and cold calling.
Positioning Value: Use tie-down questions to get the client to articulate the value themselves.
Formula: "If you had X, could you achieve Y?"

Pricing & Delivery

Audience Pricing:
Minimum: $750/list to ensure profitability on any DAS plan.
Common: Tiered packages (e.g., 100 leads for $X).
Proof of Concept: Offer a free list to overcome skepticism for established, right-fit clients.
SuperPixel Pricing:
Performance-Based: Most lucrative. Install for free, then sell resolved identities (e.g., $0.65–$0.95/lead).
Retainer: For smaller ROI opportunities. Minimum $1,500/mo.
Hybrid: Retainer + performance (e.g., $750/mo + $0.30/lead).
SuperPixel Fit: Traffic volume depends on AOV.
High AOV (e.g., $11k roof): ~2k visitors/mo is viable.
Low AOV (e.g., $6 fidget spinner): ~100k visitors/mo needed.
Lead Delivery: Use webhooks to push leads into a dedicated pipeline in the client's CRM (e.g., GoHighLevel) for transparent tracking.

Compliance & Legality

Data Legality: 100% legal first-party data; all users in the SuperGraph have opted-in.
Client Compliance: The client is responsible for compliant outreach.
Ads: Compliant for standard products/services.
Email: Requires name, business, address, and opt-out.
SMS: Requires name, business, and opt-out.
Cold Calling: Run lists through an external DNC registry to ensure compliance.