Скачать или смотреть GTM Engineering in a Nutshell - The Architect's Blueprint

Powered by Google Notebooks LM, Spencer Tahil, known as The Systems Architect, presents "The Architect's Blueprint", a definitive guide to mastering AI-powered marketing operations and revenue operations. This video breaks down how to implement robust data orchestration and process optimization strategies that eliminate manual tasks and foster continuous improvement within your organization. Learn to define your Ideal Customer Profile (ICP) and Unique Value Proposition (UVP), then use signal monitoring and hyper-personalized outreach to connect with prospects showing clear buying intent.
Discover the critical role initially defined by Clay.com for B2B outbound, but now for CRM data hygiene and enrichment in building a scalable growth infrastructure and achieving significant ROI. This blueprint equips GTM leaders with the knowledge to translate technical implementation into tangible financial impact and drive successful demand generation campaigns