Скачать или смотреть A Real Example of Emotional Branding Driving Global eCommerce Growth

This video explains how Aurum Brothers scaled a men’s bracelet brand to millions in revenue.
The key is emotional storytelling. Each product is tied to ancient history, mythology, and personal meaning, allowing customers to buy identity rather than jewelry. Combined with a luxury-focused website and immersive visuals, the brand delivers a consistent high-end experience. Social content amplifies this message through mood, symbolism, and character-driven storytelling.
It’s a clear example of how design and emotion drive conversions worldwide.
That’s exactly the approach we use at AIRSANG to help brands succeed in cross-border markets.
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