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Top 2 Facebook Apps that Favor Local Business

Local businesses often complain that social media only works for the large

corporate companies or entertainment industries, yet there are 2 key Facebook tools

that are specifically tailored for small and local businesses that give them a

distinct advantage.

1. Facebook Places
This is an app that is freely available to any Facebook member, group, or page and

has 3 main functions:
• Notifies you when a friend of yours is in a nearby location
• Helps you find local places that you want to go to
• Connects friends online by alerting them when you check-in to a local business or

establishment
So how does this favor your local business?
• If you have claimed your Facebook Places business listing, people will be able to

find your local business when they are searching for a particular product or

service. For example, if someone is looking for a sports bar to hang out with their

friends at a moments notice, they can find your sports bar on Facebook Places

search.
• When someone does a check-in at your local businesses and their friends who are

in the same vicinity discover this on Facebook, they can physically connect at

your local business and this results in more foot traffic to your business and

potentially more sales leads. This especially works well with restaurants, hotels,

and other social businesses.
• As more and more people find your business on Facebook Places and more of them

check-in there, your local business will gain a ton of publicity at no expense to

yourself.



1. Facebook Deals
The biggest motivation for Facebook users on business pages is how to get freebies

such as discounts, coupons and access to the latest information on product

releases. Facebook Deals provides your local business a way to advertise discounted

shopping to Facebook users. Some of the common deals local businesses offer are:
• First 'x' number of people to come to your store get a free gift
• Loyalty deals- loyal Customers who 'check-in' to your store 'x' number of times

get a reward
• Group deals- where when you tag a certain number of friends you get coupon code

Facebook Deals offers users a way to find great shopping deals in their neighborhood and increases the exposure of local businesses who have signed up as
users spread the word virally about your small business via their status updates on the world's largest social network.

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