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As we work around the world, the HMT work on a wide variety of branding and innovation projects. But wherever we are, whatever category we are working in, the underlying question is usually the same:

"How can I add value to my customers so I can build sustainable growth for my brand?"

In this video, HMT's Senior Consultant, Sam Waterfall outlines The Four Rules for Winning with Fortification. In an extract from his keynote address at a Fortification Conference in Vietnam in May 2011, Sam focuses on these four most important ideas for developing a sustainable winning brand position through fortification.