Скачать или смотреть Techie Talk: Episode 19, Book Review: The Brand Flip

This is my first book review! The book I am reviewing is called The Brand Flip: Why customers now run companies and how to profit from it (Voices That Matter).

Purchase the book here:
https://goo.gl/7zLxoD

The book was written by Marty Neumeier. He is the Director of Transformation at Liquid Agency. The following is from the Liquid Agency website.

"Marty has written several best-selling books, including, The Brand Gap, outlining how to bridge the distance between business strategy and design. His follow-up book, ZAG, introduced “onliness” as the true test of a brand strategy, and was named one the “100 Best Business Books of All Time.” His third book, The Designful Company, offered leaders a blueprint for building a culture of innovation through design thinking."

The book talks about the differences in branding for modern companies.

---

The intro of this video includes aerial footage by another San Diegan, Spencer Todd:
   / @factsonfactsdaily  

The Techie Design channel focuses on web design, web development, and internet marketing strategies. Please feel free to contact me ([email protected]). I am always looking to build relationships and improve my channel so I welcome feedback.

Website ► https://techie.design
Instagram ►   / techiedesign  
Twitter ►   / techiedesign  
Facebook ►   / techiedesign