Скачать или смотреть After 4 weeks with no sugar, my brain's reaction to my favorite food was SHOCKING.

In this clip, Steven Bartlett, host of The Diary Of A CEO, shares a personal revelation about how his brain was rewired after eliminating sugar from his diet. He explains that when he practices fasting or follows a ketogenic diet, his powerful food cravings completely disappear. He recounts a specific experience after four weeks of no sugar or carbohydrates where he looked at cinnamon rolls, a food he loves, and felt zero interest from any part of his brain.

This experience led him to believe his brain had been fundamentally rewired. Dr. Robert Lustig, a leading expert on sugar addiction and metabolism, confirms this phenomenon. He explains that by following a ketogenic diet, you are removing the offensive stimulus—sugar—which is the root cause of the cravings. This process of retraining the brain and overcoming the dopamine response associated with sugar takes time but is an effective way to break the cycle of addiction to ultra-processed foods. The conversation highlights the profound impact that dietary changes can have on brain chemistry and our relationship with food.