Скачать или смотреть Figuring It Out: Kajol Bheda, Founder of Scribbld | TBCY

S7 E263 Kajol Bheda, Founder, Scribbld




00:00 - Introduction to TBCY and Kajol Bheda
01:00 - Kajol’s Media Production Beginnings in the UK
02:10 - Key Lessons from Working with Prestigious Global Brands
03:05 - Building Scribbld During the Pandemic
04:38 - Scribbld’s Strategy-First Approach Explained
06:37 - Personal Touch: What Sets Scribbld Apart
07:22 - Rapid Evolution of the Marketing Landscape
09:36 - AI, Automation & The Irreplaceable Human Touch
12:02 - Keeping Campaigns Authentic in a Digital World
14:16 - Challenges in Working With Big Brands
16:12 - Comparing Big Brands vs. Founder-Led Startups
17:37 - The Importance of Consumer Insight & Trends
19:40 - Memification and Hook-First Strategies
19:49 - Building a Predominantly Female Team: Intentional or Organic?
22:22 - Expanding into the UAE: Considerations & Learnings
24:32 - Closing Thoughts & Kajol’s Advice to Entrepreneurs





Welcome to another episode of TBCY! In this insightful interview, Ashutosh Garg sits down with Kajol Bheda, Founder of Scribbld—an independent strategy-first marketing agency with a footprint across India and the UAE.



Kajol shares her entrepreneurial journey, from media production in the UK to launching Scribbld during the pandemic, and unpacks her leadership lessons from working with global brands like Harrods, Amazon Prime, and Nykaa.



Dive deep into how the marketing landscape has evolved post-2020, why a personal touch makes all the difference, and how AI and automation are shaping but not replacing human creativity in campaigns.


Kajol also discusses challenges and opportunities in international expansion, breaking gender biases in hiring, and the power of consumer insights and trend-driven strategies such as memeification and hook-first content.



Whether you're passionate about entrepreneurship, marketing innovation, or looking for inspiration on building an agency from scratch—this episode has plenty to offer!





Enjoyed this podcast?
Scribbld’s edge in a crowded market? The personal touch. “Kajol Bheda: Our team feels like an extension of our clients’ brands.” Relationships matter—clients get more than just campaigns. Share your thoughts in the comments and spread these insights with friends!


Would you love to give us 5 stars? ⭐⭐⭐⭐⭐ If yes, we'd greatly appreciate your review. Help us reach more people to keep them in the know as we talk to leaders, high achievers, and thought leaders from diverse backgrounds and nationalities. Excellence can come from anywhere, stay in the know, and hear from emergent high achievers and experts.



Stay updated with what’s shaping the world today through the latest The Brand Called You Podcast episode. Follow us on iTunes, Spotify, and Anchor.fm.



You can find us at:
Website: www.tbcy.in
Instagram: http://bit.ly/3HO7N06
Facebook:http://bit.ly/3YzJOaD
Twitter: http://bit.ly/3wMBOXK
LinkedIn:   / tbcy  
YouTube: http://bit.ly/3jmBqfq
Chingari: https://chingari.io/tbcypodcast
Moj:http://bit.ly/3wOrmPv
Josh: http://bit.ly/3WWP0nB
Thanks for listening!




#Entrepreneurship #MarketingStrategy #digital #BrandBuilding #Innovation #HumanTouch #CovidTransformation #WomenInBusiness #UAEExpansion #ClientCentric #Relatability #ConsumerInsight #Adaptability #Creativity #BusinessGrowth