Скачать или смотреть James Gunn’s Superman Movie Made a Huge Mistake!

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The anticipation for James Gunn’s upcoming Superman movie took an unexpected turn when Warner Bros. made a surprising marketing decision—one that left fans divided and stirred up debates across social media.

As the biggest annual spectacle in American television approaches, studios scramble to secure coveted advertising slots during the Super Bowl, an event watched by over 110 million viewers. It’s a long-standing tradition for major blockbusters to unveil new trailers during the game, generating massive hype and discussion. Naturally, fans expected Superman to follow this well-established path. Instead, Warner Bros. chose a different route—one that few saw coming.

Rather than premiering a new trailer during the Super Bowl, Superman will have its promotional moment in an entirely different event: the Puppy Bowl. This lighthearted program, known for its adorable canine athletes playing football, caters to a much smaller but loyal audience. Compared to the Super Bowl’s staggering viewership, the Puppy Bowl draws in around 2-3 million viewers, making it a seemingly unusual choice for a film of Superman’s magnitude.

The decision immediately sparked intense reactions. Some fans praised it as a bold and creative move, arguing that Warner Bros. might be aiming for a more engaged, family-friendly audience. The Puppy Bowl is known for generating strong social media buzz, and associating Superman with a wholesome event could help reinforce the film’s fun, lighthearted tone—something lead actor David Corenswet has hinted at.

However, many others saw this as a misstep. For decades, superhero movies—especially ones featuring cultural icons like Superman—have taken advantage of the Super Bowl’s unparalleled exposure. Skipping this prime advertising slot raised questions about Warner Bros.’ marketing strategy. Some fans even speculated that the studio might not be fully confident in the movie’s ability to compete in the high-stakes arena of Super Bowl trailers.

Financial factors also played a role in the discussion. A 30-second Super Bowl ad costs approximately $7 million, making it one of the most expensive promotional investments a studio can make. Warner Bros. last participated in this high-stakes advertising game with The Flash in 2023. Some industry watchers speculated that the studio might be taking a more cautious approach with Superman, choosing to allocate its budget differently.

Social media erupted with mixed opinions. While some fans found the decision amusing, others were disappointed. Memes circulated, joking that Superman should be renamed Krypto given its association with the Puppy Bowl. Others pointed out that the last trailer had been released in December and questioned whether another one was even necessary at this stage. Many argued that most viewers would end up watching the trailer online anyway, regardless of where it debuted.

Regardless of whether this decision proves to be a clever marketing strategy or a missed opportunity, it has undeniably succeeded in getting people talking. The debate over Warner Bros.’ approach continues, and the effectiveness of this move will only become clear in the months leading up to the film’s release.

James Gunn’s Superman is set to hit theaters on July 11, 2025.

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