Скачать или смотреть OmniTalks with AdYogi ft. Meta | Driving Omnichannel Growth

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Turning Online Clicks into Store Visits & Revenue | OmniTalks by AdYogi x Meta

In this episode of OmniTalks, Anshuk Aggarwal (Co-founder, AdYogi) is joined by Saugato Bhowmik (Director – D2C, Auto & CPG, Meta) to decode how brands can turn digital discovery into measurable in-store impact.

Retail today isn’t linear—it moves like a pendulum between online and offline. The conversation explores why digital-first brands are rapidly expanding offline, how consumers follow a zig-zag funnel across channels, and why omnichannel success depends on getting measurement and signals right. They also break down how Offline Conversion API (OCAPI) enables offline measurability, how hyperlocal awareness campaigns can drive store footfall, and how omnichannel ads now optimize for outcomes across web, app, and offline intent. Plus, why creator reels are emerging as the “new billboard” for omnichannel growth.

Key Takeaways:

Why retail is a “pendulum,” not a straight line

The zig-zag, non-linear funnel across online + offline channels

Why digital-first brands are expanding offline (and how it boosts online too)

Getting signals right with Offline Conversion API (OCAPI)

Using hyperlocal campaigns near stores to drive footfall

How omnichannel ads optimize for online + offline outcomes

Why creators are becoming the new billboard for store visits

Explore More:
Book a call → https://meetings-na2.hubspot.com/niki...

Email us → [email protected]

Follow AdYogi for more insights:
Instagram: @app.adyogi
LinkedIn: AdYogi
YouTube: AdYogi Channel

AdYogi is a leading performance marketing platform that helps brands integrate campaigns across web, app, and offline stores — driving measurable omnichannel growth through automation, data, and strategic execution.

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