What Is Payola & How Can You Avoid It?

Every day, unsuspecting creatives are exploited and scammed, resulting in the loss of money, time, or sometimes, your rights. Having a deep knowledge of common scams and the music business as a whole can help protect you from potential dangers. Todaym we’re taking a look at Payola and how to avoid it.

Check out our full guide on the Music Gateway blog: https://www.musicgateway.com/blog/how...

Music Rights: The Ultimate Guide By The Music Gateway Bible: https://www.musicgateway.com/blog/how...

FAQ -

Q: How can I avoid Payola?

A: if you are asked to pay for a service that lands you on a curator’s playlist immediately, then it’s likely that you are being scammed. Another sign to keep an eye out for is if you are paying a service to stream or play your songs. If that music promotion platform or company guarantees you a certain number of streams or plays for a fixed-price, then it is clearly a form of Payola.

Join a roster of artists using promotion services: https://www.musicgateway.com/music-pr...

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