Скачать или смотреть Why good Call To Action (CTAs) are important to your business growth?

How CTAs contribute to your business growth?
What is a CTA?
A Search box, A Call Now Button, Get a Quote Button, etc.
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“Read More”
“Try it Now”
Social media share buttons/widgets
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Why are CTAs important?
They tell a visitor what he/she is subconsciously looking for on your website. If you present it to them right at the beginning of their journey on your website or Ad or whatever then they will engage without any thought because you have appealed to their subconscious.

How to identify and create CTAs
They should be strategically aligned to your business goals.
Find out what makes you money?
Find out what do you want your marketing to achieve?
which of your services or products are your customers interested in?
How long does it take for a sale?
Do you sell online or if its a physical business?
Do you have historic data available to tell you what your existing and potential customers want from your business the most? Is it your phone number? Is it your gallery images of previous work? Is it your Menu? Is it your address? Is it your timings?

Where do you place them?
Facebook Ads, Google Ads, Website, Landing Pages, Emails, etc.
Headers
Top Right hand side, bottom right hand site.
Sticky menu or navigation bar
banner
think mobile first
Is it only on the homepage?
Is on the product or services page?

What do you write?
Think Verbs, actionable verbs like call, get, download, find, etc.

How do you design?
people are now used to finding certain elements on certain areas of a website or design. follow the convention.
break the design
it should stand out
a different colour
use icons and images
use buttons

How to track the effectiveness of CTAs?
Don't forget to track it using in page analytics, Page Analytics by Google is a free Chrome extension that does this. HotJar, CrazyEgg, Matomo and many others can do this as well but they are paid.
use AB Split testing
If you don't track it then how will you know if it works and how ell it work where it fails and then you can fix where the user journey breaks.

What good CTAs look like?
good CTAs are as much about design and copy as strategic business goals. They should get rid of the not important stuff so a user can focus on the most important things and take the action that your business wants them to take.

ASOS. Their home page is just 1 and a half scroll deep but you will find the most important CTAs at the top and take action straight away.
Kogan - look at how its search at the top is colored differently to stand out? it because they have thousands of products and they want to make it easy for people to find it because if they find the product then they can buy it.
They also have other calls to action on the page like the huge banner and the specials on the right-hand side.
Look at Bunnings, they do something similar with their search box. They also focus on the nearest bunnings and the open hours.

Conclusion
Keep it simple, make it strategic. Don't overdo it. if done well it will reduce your marketing spends and increase revenues significantly.