Sonnet "Balloon" long form

Among the brand launch spots for Sonnet Insurance that Groove Guild produced the music for is this relentlessly cheerful animated short “Balloon” directed by Smith and Foulkes, and animated at Nexus Studios.

Perhaps the piece that best epitomizes the campaign, setting its tagline to song, “Balloon” follows the journey of a hopelessly optimistic solo balloon effortlessly gliding through a series of dangerous close encounters in hopes of reuniting with the bunch from which it came.

Advertising Agency: Johannes Leonardo, New York, USA
Co-Founders / Chief Creative Officers: Jan Jacobs, Leo Premutico
Creative Director: Mike Blanch
Creative Team: Jeph Burton, Hunter Hampton