Скачать или смотреть Gen Z Consumer Myths and Truths: Jason Dorsey Shares Gen Z Research Leaders Need to Know ASAP

My first 9-minute national TV interview! Check it out! We hit all the HOT button topics: Gen Z, consumer debt, inflation, universal basic income, credit cards, not saving for retirement, and so much more. This is one of the most in-depth, surprising interviews I’ve ever been able to do, and the questions were fantastic. Please watch it and share it with your team (or family)!

There are several key points I want to highlight in the very high-energy interview:

Gen Z spending more now
Growing credit card balances
Impact of inflation on saving
Universal basic income expectations
Retirement planning—or not
And so much more!

Why do this interview now? At our generational research center, CGK, we’re seeing rapidly changing dynamics when it comes to money, generations, consumers, government, and planning for the future.

Gen Z is very misunderstood and leaders, marketers, communities, and parents(!) need to get data-driven insights into this critically important generation which is now the fastest-growing generation in the workforce and of consumers. If a business wants to have a strong foundation for years of growth, it’s essential they understand Gen Z and engage this generation within a multigenerational environment.

This interview is filled with insights, data from CGK's annual State of Gen Z research study, and my experience working with so many brands to understand and engage Gen Z as customers, clients, and trendsetters.

Please watch the video and share it with your team.

If you enjoyed this video, you'll love our latest 25+ page State of Gen Z research report. You can download it for free at https://genhq.com/the-generations-hub...

You can also download the first three chapters from our bestselling book on Gen Z, Zconomy: How Gen Z Will Change the Future of Business. This book has more than 50 strategies to engage Gen Z. Download your free chapters at https://genhq.com/zconomy/

Thank you for being on this journey of discovery, problem-solving, and inspiration with me! I’m so excited for you to watch the interview and share it with your team.