Fr.eeform Canvas: Eric Lagerstrom

Freeform Canvas is a film series exploring entrepreneurship and the vulnerability behind creativity. These films embody everything we stand for as a company.

Eric Lagerstrom is the co-founder of That Triathlon Life, a company that he launched out of a pure desire to bring happiness back to the sport. TTL exists to give multisport lovers a sense of community, involvement, and a place they can go to feel like they’re not alone. When he’s not training, Eric has become a full-fledged videographer, capturing point-of-view footage during his races and travels.

Featuring: Eric Lagerstrom
Film by: Nick Goldston, Eric Lagerstrom
Music by: Nick Goldston

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