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How can advertisers win at PPC?

Everyone has access to the same cutting edge automations from Google?

Frederick Vallaeys shares about the concept of automation layering and why it's invaluable to help advertisers do better in the age of automation.
Advertisers love to win and they know it is possible with automation.
Automation is key to success in PPC and experienced immense benefits.
Automation has been transforming various aspects of our lives for decades - from helping us with routine tasks like cleaning our homes and cars to calculating complex formulae for math purposes.
It also helps advertisers handle their bidding process faster every day by ordering keywords via PDA or laptop without frustration and without fail.