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Naturally, companies want to be in the same social
media space as these consumers. And today it is fairly
common to find at least one full-time employee — if not a
whole team — dedicated to growing a brand’s visibility
through its social media platforms.

According to BIA/Kelsey, U.S. companies spent a
combined $5.1 billion on social media advertising
in 2013. By 2018, that number is projected to grow
to nearly $15 billion.

But most consumers aren’t visiting social media
sites to engage with brands — they are there to interact
with people they know. According to Gallup research, the vast
majority of consumers (94%) who use Facebook, Twitter, and
other social networking channels do so to connect with
family and friends.

They are far less interested in learning about
companies and/or their products, which implies
that many companies have social media strategies
in place that may be largely misdirected.

The statistics surrounding social media are dizzying.

Consider that in just one day:
• Facebook users post 4.75 billion items of content
• Twitter users send 400 million tweets
• Instagram users “like” 1.2 billion photos
• YouTube users watch 4 billion videos

Social media entail just a fragment of a consumer’s
experience with a company. Customers are much more
likely to be active listeners and participants in
a brand’s social media community when they have already made
an emotional connection with that brand through other experiences.

Millions of consumers across all demographic
groups are spending considerable time on social
media sites. How to engage, communicate with your
customer?

Let us help you build your Social Media Funnel
today.

IMPERIAL PROGRAM PTE. LTD.

WEB SOLUTIONS SINGAPORE

call us today: Tel. 9341-9558

http://imperialprogram.com/

[email protected]

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